In this blog I normally focus on best performances and don’t dwell on the weak ones, but this is such shocking news that it had to be the main headline: the Tana Nano only found 509 new owners in the whole of India last month…
This is very bad news for Tata which had sky high expectations for this model (starting with 250,000 units/year). Instead, apart from 3 months above 5,000 sales this summer, the Nano had been vegetating around 3,500 monthly sales most of the year, with supply issues blamed. Now, with the car fully available across the country, it seems the real issue is that there is actually no market for the Nano in India. Too rudimentary, noisy and overtly ‘low-cost’ for a demanding and image-conscious consumer that, for the same price, prefers a larger second-hand car…
Is it the end of the road for the Nano?
Rest of the commentaries and Full Top 30 Ranking table below.
India October 2010: Alto & Wagon R at record levels
The Indian car market is going from strength to strength and the Maruti Alto and Wagon R are posting record figures in October: 32,612 and 16,952 sales respectively!
The Hyundai i10 (#3) is also very solid at 15,103 registrations, its second best 2010 figure, the Maruti Swift posts its best 2010 performance at 12,948 sales in 4th, same goes for the Swift Dzire (9,644 sales), Omni (8,564) and Ritz (aka Suzuki Splash) at 6,928.
The Mahindra Xylo posts its best month ever at 3,137 sales, the VW Vento (new Polo sedan) is 29th for its 2nd month in the Indian market at 1,615 sales, and the new Tata Aria MPV delivers 344 units for its very first month. On a more negative note, the Tata Nano has its worst 2010 month at 3,065 registrations (22nd).
Mahindra Xylo
Full Top 30 ranking table below.
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